Advisory Panel Member Profile

Sean Penix 

Legends
Director of Sales

Areas of Expertise:

A former defensive back for the Arkansas Razorbacks, Sean graduated from the University of Arkansas in 2008 with a degree in Marketing Management and has always had a competitive drive to be successful. After a few sales jobs following graduation, his first job in sports was in 2010 with the NBA- G League where he worked as an account executive for the Texas Legends, a Dallas Mavericks affiliate. In 2011, he was hired on as an Account Executive for the Dallas Cowboys and later promoted to roles as a Sales Consultant & Senior Sales Consultant, primarily focusing on premium ticket & suite sales.

In 2017, Sean became the Manager of Group & Tour Sales for Legends at AT&T Stadium and later in 2019 he became the Director of Sales, primarily focusing on driving revenue for anything group related at AT&T Stadium such as private tours, tickets for 3rd party events, Dallas Cowboys home games or private events within spaces of the stadium.

He is happily married to Julianne Penix who is the Head Track Coach at Burleson Centennial High School and has two daughters named Millie and Maeva. Sean’s ultimate goal is to grow and develop his team into future leaders in the sports & entertainment industry and make a lasting impact as a young leader himself. Additionally, he strives to create a culture and work environment that all Legends’ and Dallas Cowboys employees can be excited to work in every day and perform at a high level.

---

Digital Badge (Copy to share)

---

---