Advisory Panel Member Profile

Scott Hatter

Dell Technologies
Director of Merchandising - PCs - NA Consumer Direct

Areas of Expertise:

- Analytics based response to customer feedback and insights - Internal organization change agent leadership - UX and CX e-tail focused strategy designed to deliver improved CSAT and NPS

A retail/e-tail merchandising professional with over 15 years of experience in merchandising, planning, 10+ years managing customer focused organizations. Currently, Scott is the Director of Merchandising - North America Direct at Dell Technologies where he is responsible for leading teams dedicated to delivering a premium, world class direct to customer experience for one of the largest PC, Accessory, and Electronics businesses in the industry. 

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