Advisory Panel Member Profile

Robert McGuire

McGuire Design
Lead Customer Experience Designer

Areas of Expertise:

Customer Experience Design, User Experience Design, User Interface Design, and Branding

One of my most proud design moments was assisting a furniture company called Joybird Furniture out of Los Angeles where he was a lead customer experience designer and lead brand designer from company inception till after 18 months of the website going live generating about $35M in gross revenue. This also caught the eye of one of the world leaders in research-based user experience firms, Nielsen Norman Group. They wrote an article called, Instilling Confidence in Online Shoppers: I Bought a Sofa Online and Good UX Sealed the Deal - which summarizes “A stellar user experience focused on users’ question and needs can persuade shoppers to make big-ticket purchases online.”

You can find the full article here:
https://www.nngroup.com/articles/ux-design-ecommerce​

Prior to that he worked for several advertising agencies and design firms over 12+ years in the field where his roles varied from designer, art director, creative director, marketing manager, and brand manager.

Education
• Iowa State University - Master of Human Computer Interaction (future class 2022)
• The University of Texas at Austin - IC2 Quick Look Innovation Certification
• Kent State University - Master of Science in User Experience Design
• Texas State University - B.F.A. in Communication Design with Magna Cum Laude Honors
• Nielsen Norman Group - User Experience Certification
• Nielsen Norman Group - Specialty Designation in User Experience Management

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