Advisory Panel Member Profile

Ric Riddle

SolarWinds Worldwide, LLC
Senior Director ITOM Sales, North America

Areas of Expertise:

Sales, Marketing, Demand Generation, Team Building, Sales Process Methodology

As Senior Director at SolarWinds, Ric leads the company’s global enterprise growth initiatives. He brings more than twenty-five years of experience and energy in driving revenue, escalating business models, opening markets, and stewarding customer satisfaction.  Across his career, Ric has served as a senior executive managing revenue performance for organizations specializing in technology, business intelligence and information management.
 
Ric has led multiple early stage tech companies from start up to viable market presence by formalizing strong customer acquisition strategies and building out sales channels. He previously served as Director of Sales for BindView Development Corporation, a global provider of IT security compliance software, where he was instrumental in positioning the company for success in multiple markets and ultimately an acquisition by Symantec. Early in his career, he directed the worldwide sales efforts at Polaroid Corporation, where he held various tech sales and marketing management positions during an eleven-year tenure.  

Often recognized for his thought leadership on the subject of building the “revenue engine” for organizations, Ric has served as the featured speaker at many global events, including Sales 2.0 Conferences and Dreamforce. He is a former Committee Chairman for the Stevie® Awards and has served on the board of directors of nonprofit organizations in Texas and Colorado over the past twenty years.
 
Ric attended the University of Houston, and lives in Austin, Texas with his wife and three children.

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