Advisory Panel Member Profile

Phillip Kennedy

Chief Marketing Officer and Executive Vice President, Sales

Areas of Expertise:

Customer Experience Strategy, Customer-Focused Innovation, Accelerate & Improve Decisions with Data

Phillip Kennedy leads Baxter Planning’s go to market strategy and is responsible for driving market leadership, global awareness, demand generation, and strategic partnerships. His vision and passion for customer success has resulted in Baxter’s Best Practice Scorecard, increased adoption Planning as a Service, and growing list of customer success stories. Phillip joined Baxter in 2012 as VP, Product Management and has over 20 years of experience solving enterprise market problems.

Prior to joining Baxter Planning, Phillip held leadership positions at high growth software businesses with a focus on differentiation based on service. He is a proud Hokie with a degree from Virginia Tech in Accounting Information Systems. He is also Pragmatic Marketing certified as a Product Manager. He lives in Leander, Texas with his wife and two children who keep him busy supporting and volunteering with local non-profits.

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