Advisory Panel Member Profile

Juanpablo Wright

Axia Home Loans
Director of Business Growth and Strategic Planning

Areas of Expertise:

Goal Alignment Strategy User Experience User Interface Branding

Here's What Makes Me Tick:

- Connecting people with relationships that solve problems

- Explaining complex ideas in universal ways
- Studying and thinking about how we experience people and life

From a business perspective, conventional practices direct efforts and resources at isolated solutions rather than addressing issues in a complete manner. Developing a holistic approach to integrate branding, customer experience, and sales cycle strategies and processes better enable companies to meet growing experiential demands by designing more intelligent end-to-end processes to simplify the delivery of an improved customer experience.  

On a personal note, I enjoying spending time cooking, laughing, and talking around the dinner table with my family.

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