Advisory Panel Member Profile

Jonna Fernandez

Chief Operating Officer

Areas of Expertise:

Customer Experience Strategy, Your Customers, Their Journey

Jonna Fernandez is the Chief Operating Officer of the Collin County Association of Realtors (CCAR) headquartered in Plano, Texas. Previously serving in public relations and communications roles for the higher education and nonprofit sectors, Fernandez began her career with CCAR as Communications Director in 2007.

Under Fernandez's leadership, CCAR has implemented key communications strategies that have made the association stand out as a source for professional and reliable real estate information. Her media relations work has garnered CCAR and its members local and national coverage, enhancing the Realtor image and promoting the protection of private property rights. In addition, Fernandez has led the complete redesign of CCAR's branding strategies and websites, as well as established the Association's decade-plus social media presence.

Fernandez has a bachelor's degree in Corporate Communication from Doane University and a master's degree in Public Relations from the University of Denver. She also holds the Realtor Association Certified Executive designation from the National Association of Realtors. Fernandez is a 2007 graduate of Leadership Southwest and a Texas Realtors Leadership Program alumnae.

Fernandez and her husband, Dedrick, have two children. In addition to her professional volunteer contributions, she is involved in several civic and charitable organizations including Girl Scouts of the United States of America and the Plano Independent School District.

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