Advisory Board Member Profile

Felicity Gibson

The Bad Plaid Company
Co-Owner, Chief Innovator

Areas of Expertise:

Customer Experience Strategy, Customer-Focused Innovation, Customer First Culture, Principles of Customer ​Relationship Building, Accelerate & Improve Decisions with Data

A 20 year veteran of the health, beauty, wellness + subscription industries, Felicity is currently the Co-Owner and Chief Innovator for The Bad Plaid Company, a small business-oriented consulting company she runs with her husband, an MBA and Real Estate Broker. While she's not helping her clients start, grow + scale their business, she manages the marketing for the family business, Vintage Vapor, and teaches sociology at Temple College in Temple, Texas.

Prior to her current roles, Felicity was the Dir. of Partnerships + Innovation for one of the nations top natural personal care manufacturers, Texas Beauty Labs, and helped influence all aspects of the customer experience as a Program Manager for subscription marketplace + SaaS platform, Cratejoy.

Felicity holds a BAS and MS in Applied Sociology from Texas State University.

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