Advisory Panel Member Profile

Bruce Willson

President and CEO

Areas of Expertise:

Leading Your New Team – The One You Just Inherited, Leading Your Team Through Change

Bruce Willson, Jr. was born in Paris, France, while his father was stationed nearby as a pilot in the United States Air Force.

In the years that have followed he has lived in Brazil, Texas, Mississippi and Louisiana.  He met his wife of now 41 years, KK, when they were in the same 7th grade class. Nine years later they were married while university students and now are the proud parents of a son and two daughters as well as counting as family two outstanding sons-in-law, a daughter-in-law and two grandsons and a granddaughter.

Bruce graduated from Neville High School in Monroe, Louisiana.  He holds a Bachelor of Science degree in Education from Louisiana Tech University, a Master of Theology degree in Hebrew and Old Testament Studies from Dallas Theological Seminary and a Doctor of Ministry degree from Reformed Theological Seminary.  

He is a Certified Fund Raising Professional and is an active member of the Association of Fundraising Professionals.  Prior to becoming a part of the United Way of Northwest Louisiana he worked as the Assistant Dean for Development in the College of Engineering and Science at Louisiana Tech University.

Bruce assumed his position as President & CEO in April of 2008.  In the intervening time he has assembled an outstanding staff and helped the agency refine its mission and strategy. The establishment of the 2-1-1 system in northwest Louisiana and the launching of the Financial Empowerment Center are two examples. The net effect of this work has resulted in renewed enthusiasm internally which has spread to the ten parishes served for the work of United Way.

One of his personal motto's is, "If not me, then who? And, if not now, then when?

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