Thank you for being a part of our groundbreaking University of Houston, Bauer Customer Experience! It's an exciting time to help us guide the direction of the program and the evolution of Customer Experience! We look forward to meeting with everyone and collecting your feedback. We're ready for your Advisory Board member recommendations and need your support.
Where we need your participation...
Expert Panels - Held during our program, these discussions are a great hit with our students. See the upcoming dates below for your opportunity to join us.
Expert Leadership Blog - Calling all leaders for this one! Check our topic Calendar and let us know what you will be writing about!
Program e-Newsletter - What a great way to engage alumni and board members, and to advertise our expert blog!
Whitepaper Case Studies - Super simple to complete. Download the template below to get started.
Teaching Opportunities - We have a few available slots coming up, so please speak up and don't get left behind.
Maximize Your Social Outreach - Wanting to go social, but not sure what to say? We’re here to help!
Additional Helpful Resources - Use our helpful "tools" to get your organization excited.
Expert Panels Expert panels add true value to our program. It's where students obtain honest, practical insights and direct mentoring from you as a senior executive and practitioner. This is your opportunity to help guide the direction of Customer Experience as a core competency required for Customer Experience professionals.
Expert Leadership Blog The evolving nature of Customer Experience requires current and frequent content to stay up to date. You provide the relevant content and we will take care of the editing and posting to LinkedIn Pulse and Social Media.
We've provided some topics of pressing relevance, but welcome your suggestions. Blog entries should be easy to read, conversational, and between 400 - 500 words.
Would you rather do an interview? That's great - we'll interview you for a "Leader's Perspective" article!
Suggested Customer Experience topics with example blog titles to pick from:
Introduction to Customer Experience - "Discover the concept of customer experience and the definition used throughout this program. Find out what makes a beloved company and the essential elements that endear these brands to us."
Customer Experience Strategy for Success - "Learn why Customer Experience isn’t a project with a start and end date, and why this isn’t a “state of mind” – it’s a state of your organization and it starts at the top. Integrating customer experience into business strategy, and skillfully executing, leads to enormous rewards. You’ll achieve higher customer engagement, reduced churn, increased revenue, and greater employee satisfaction."
Your Customers, Their Journey- "Customer Experience Journey Maps are arguably the most important instrument for capturing your customer’s true interactions, emotionally and cognitively, with your company’s brand. Discover your customers and their experiences, and use these strategic tools for communications, analysis, planning, management, and innovation."
Accelerate & Improve Decisions With Data- "Customer Experience initiatives fizzle quickly if you don’t connect the dots between your customers’ perceptions, touchpoints, service delivery, cost savings and ROI. Customer churn rates, share of wallet, Net Promoter Scores, average handling times, and cost of acquisition, can and need to tie to your bottom line and to get the “yes” vote from your C-suite."
Customer-Focused Innovation - "Customer-Focused Innovation is the perfect blend of theory, practice, strategy and invention. Innovating on behalf of your customers doesn’t start with a problem statement – it starts with your customers. Learn to use empathy techniques to break through the culture barrier at your company, and close the “knowing-doing” gap."
Principles Of Customer Relationship Building- "Customer Experience is multi-faceted and relies on the strong relationships you build with your customers. Use the Customer Relationship Development Model to identify and define core elements to build relationships and improve overall experiences. Through collaboration and ideation, create a maturity matrix designed specifically for your business."
Customer First Culture - "Today, the customer is almighty. Now is the time to educate yourself and your workforce to create a customer-first culture that positions you for the greatest, longest-term success. This isn’t “blowing up” the culture you already have – it’s embracing what you have and acting together to make a difference in how your brand is perceived. Enjoy this creative session to deconstruct cutting-edge cultures and set the vision and goals for your own."
Navigating Politics Of Change - "Change is hard, people are resistant and the market is becoming more fiercely competitive every day. Organizations must quickly evolve or be left behind. It takes a special leader to navigate these waters and get your entire organization marching to the same drummer. Are you ready? Arm yourself with these indispensable leadership skills."
Teaching Opportunities We know teaching isn't for everyone - it involves hard work, a loud "up" attitude, creativity and endless energy to provide students an engaging learning journey. It's not just about mentoring; sometimes you must be coach, cheerleader, clown, and at other times arts & crafts expert. But, for those of us that share this passion, we love it! If you love it too, then teaching just may be for you!
Interested in volunteering for more duties? We would love your help! If the above doesn't fit your taste, and you have another great idea to contribute, let's keep the conversation flowing! We appreciate any and ALL assistance you're able to provide.